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avatar for Ivica Baraba

Ivica Baraba

VAU
Entrepreneur
Zagreb
Together with my family, I'm leading PES, http://www.pes.hr/, a creative workshop for metal objects. By crafting tailor-made marketing material, we help premium drinks brand owners, like William Grant & Sons, Heineken and Beam Suntory, create compelling environments.

Two years ago, fueled by our curiosity for symbols, conscious living and design, we launched a separate brand named VAU, https://www.vauproducts.com/. With VAU our intention is to inspire people to connect to their core and walk their own path. By uniting stories of ancient wisdom behind timeless symbols and the beauty of contemporary design, we invite people to contemplate the mysteries of the human spirit. We do so by crafting home décor, desktop objects and accessories inspired by universal symbols that extend through diverse aspects of life, from nature, geometry, spirituality and art. Each object embodies a distinct concept, like cooperation, centre and duality, serving as gentle reminders for conscious living.

I grew up in Baden-Baden, a German spa town Bill Clinton described best: "Baden-Baden is so nice, you have to name it twice.“ Nowadays I live, with my wife Katarina, Eva David, Keksic (a small bunny) and Artur (a large dog), on the outskirts of Zagreb, Croatia. A few of the things I'm a big fan of are boardgames, books, basketball and AIESEC, a global NGO dedicated to peace and fulfilment of humankind's potential. I irregularly blog on http://woandwi.com/.